Outlier finds the competitor videos that beat their own channel's normal, reads what their audience keeps asking, and turns both into your next script.
A million views on an account that always gets a million is a normal Tuesday. Outlier divides every video's views by its own channel's median, so the videos that genuinely broke out rise to the top, whether the account is huge or tiny.
Add the accounts in your niche worth learning from. Each scrape reads their last 50 videos and measures every one against that account's own median.
Every outlier gets its hook broken down from the cover and the opening words: what kind of hook it is, why it stopped the scroll, and a template you can reuse. Worn-out lines get flagged so you don't copy them.
A green wax piece pushed right into the lens, slightly blurred, with the maker behind it. The odd object up close makes people stop to work out what it is.
Template: Open by pushing [unfinished piece] into the lens, then pull focus to [finished version].
Comments under the outliers are sorted into questions, pain points and requests about your niche. Off-topic chatter is left out, and questions nobody answered are marked.
Ten ideas at a time, each with a proof line calculated from your data, never written by AI. Pick one and get a talking script or a no-voiceover shot list, in your language and your voice.
Wax to silver: the step every grillz video skips
Proof: 444.3× outlier on a grillz account (+3 more) · 6 audience asks (4.7K likes)
No-voiceover shot list, 30 seconds
Hook, comments, idea and shots on this page are real output from a grillz account's research, with competitor names removed.
Here's a real script it wrote, marked up. Three things it does every time.
It leaves your facts to you.
Anything only you know becomes a blank to fill in, instead of a made-up number you might film.
0–3sDental school? Nah. This was my first grill.
3–15sPeople keep asking how you even get into this. For me it started with [how you got into it]. No dental school. No lab. Just [your first setup].
It skips the AI voice.
The lines viewers have learned to scroll past never make it into your script.
Never written
It tells you its weakest line.
Every script ends with an honest critique: what's most likely to lose viewers and how to fix it.
Critique
“And I put it all in my ebook on how to make grillz.”
It interrupts the reveal right before the payoff. Move it to a pinned comment, film both versions, and compare how many people watch to the end.
For a creator with a few competitors to learn from.
$19a month
For posting often, or watching a wider field.
$49a month
Both plans start with a 7-day free trial. We ask for a card, and you're only charged if you keep going after day 7. The trial includes 3 competitors, 3 scrapes, 20 ideas, 5 scripts, 3 script checks, 2 video reviews and 1 look at your own channel. Switch plans or cancel any time from your billing page. Prices in US dollars.
A video that got at least twice its channel's median views, measured over that channel's last 50 videos. Pinned videos and videos younger than two days don't count toward the median, so they can't skew it. Because it's relative, a small account's breakout shows up as clearly as a big account's.
No. You add the public accounts you want to learn from, and Outlier reads their public videos and comments. It never posts anything and never asks for your TikTok login.
From the evidence on your dashboard: the outlier videos, their hooks, and the most-liked questions under them. Each idea shows exactly which videos and comments it is built on. Scripts are written in your voice and language, and anything only you know, like your price or your story, is left as a placeholder for you to fill in.
Both. A talking script gives you the lines, on-screen text and shots for each section. A no-voiceover script is a timed shot list with text cards and sound direction, for niches where videos win on visuals and text over music.
The one you set in your profile. Scripts are written the way native speakers talk on TikTok, not translated from English.
On day 7 your card is charged for the plan you picked, unless you cancel before then. You can cancel or switch plans any time from your billing page; a cancelled plan runs until the end of the month you paid for.
No. Outlier is an independent tool and is not endorsed by TikTok.
Read the results, then film the next one.
Start 7-day free trial